Customer retention is a critically important business goal in today’s competitive arena. IQR helps predict which customers are most likely to leave the company in the future. This customer churn analysis further helps to develop relevant direct marketing efforts or offers to re-engage these customers.
An in-depth analysis of factors impacting customer attrition helps understand why loyal customers may not patronize the business in the future. The insights into these customers will formulate effective strategies through which one can better involve customers with the brand, and ultimately, stop them from turning to one’s competitors.
IQR identifies triggers in the buying behaviors of the loyal consumers that pinpoint which customers have the highest chances of drifting away. These customer-attrition predictive models help protect current customer base and not lose business from the customers who contribute the most to the revenues.
To find out how IQR can assist your organization, please contact us.