Response and Booking Models
IQR builds effective predictive models to identify those customers who have the highest chance of responding to a particular marketing activity – be it a discounted offer or a cross-selling effort. This helps save precious marketing dollars by targeting only those customers who have the highest chances of actually buying the product or responding positively to the offer.
These models are not only useful among a current customer base, but they also qualify new prospects. Attracting new customers is a costly and difficult affair, but predictive modeling helps direct the efforts and money toward the right people. In today’s competitive world, getting the right offer to the right customer is essential.
IQR designs these models with great precision by testing numerous demographic, environmental and behavioral factors that impact consumer responses to any marketing stimuli and bring significant changes in product buying behavior.
To find out how IQR can assist your organization, please contact us.