Revenue and Profitability Models
IQR builds models that help assess the value of the customers. The value may be defined as the revenue a customer generates or the profit that a customer contributes. The definition of customer value is based on the type of business or situation. Regardless of the definition, this value is an essential metric upon which one can identify the strongest and most important customers.
These revenue models and profitability models are built meticulously, taking care of the numerous external and internal variables that are important contributors to customers’ value. Customer revenue worth, or profitability, drives important decisions in sales and marketing, product management, operations and financial functions of the business.
IQR has successfully built robust and dynamic revenue and profitability models. These models can be run periodically without much support, helping the management teams consistently track growing and diminishing customer value, and institute efforts to re-engage customers.
To find out how IQR can assist your organization, please contact us.