IQR helps the companies to solve complex business challenges facing marketing, risk management and customer management functions.
- Make optimal cross-channel decisions to allocate the right resources to your promotion efforts.
- Manage campaigns and maximize the promotion profitability.
- Understand the impact of pricing, and develop the right pricing strategies.
- Reduce risks - Reduce risks by targeting the right customer for acquisition.
- Account and Portfolio Management – Maximize account value, minimize risks and make optimal portfolio-level decisions.
- Segment the customers for more precise and profitable marketing.
- Test Marketing of customers based on experiment design